On-Page Vs. Off-Page SEO: What Exactly Is The Difference?

What is on page vs. off page SEO? What exactly is the Difference? They’re the questions. People keep asking, Search Engine Optimization (SEO) uses a set of techniques and tools to help improve the visibility of a site by increasing the likelihood of it appearing better ranked in search engine results or perhaps SERPs (Search Engine Results Pages).

It’s of vital importance for bloggers as well as webmasters to take into consideration the principles and techniques of SEO when creating a website or blog. In other words, you have to think about on page vs. off page SEO before embarking on the design of websites. Think regarding keyword strategy, content, links, structure and ergonomics.

Definition Of Seo Terms
On-page SEO refers to everything you can do to improve your own site or blog so that search engines rank it in the right place on the results pages (SERPs).
Off page SEO refers to anything that is not part of your own site or blog, but that contributes to your PageRank and therefore to your SEO.
  • Off page referencing examples
  • Architecture & structure of the site
  • Title Optimization Title – H1 – H2.
  • Tags Description & unique keywords per page
  • Images containing alt tags
  • Rich Content, relevant, structured and interesting for the user
On-Page SEO is obviously extremely important to hope that your site or your blog will figure prominently in organic searches for your keywords. Quality On-Page SEO will improve the ranking of your site position in Google

Off- page seo examples
  • Submitting the URL of your site to the best directories
  • Presence and then active use of social networks (Twitter Facebook)
  • Expert Reviews on Specialized Blogs
  • Exchange quality links
Off- page SEO is mainly made of an inbound link on your site (backlinks). The more quality backlinks you get from popular sites, directories, tweets, blog comments or Facebook, the more you increase the traffic to your site.

Relationship Between On-Page And Off-Page Referencing
Although On-Site and Off-page referencing can be analyzed separately, it is important to note that they are intimately linked. Indeed it is the conjunction of 2 that allows calculating the ranking of your site in the results of the search engines. No Off-Site SEO and therefore backlinks, without quality content that is one of the fundamental, if not the most important, points of the On-Page referencing. Off-Site SEO is, therefore, the direct result of On-Page SEO.
This does not mean that Off- page SEO results automatically from the quality of your website or blog. In fact, you will need to work hard to encourage owners of other sites to add a link to yours. You will have to be present and especially active in social networks. Similarly in blogs and forums specialized and close to your field of activity. Off- page SEO requires a lot of time, diligence, and patience.

On-Page Vs. Off-Page SEO: Which One Is Much More Important?

It’s not about selecting between on or even off-page SEO. That would certainly be similar to choosing between a foundation or perhaps a roof should you had decided which to employ for your house. On-page as well as off-page SEO act together to boost your search engine ranking positions in complementary style; still, SEOs often suggest getting your on-page Search engine optimization ducks in a line before concentrating a lot on off-page SEO.
Exactly like constructing a house, you need to set the foundation first of all before building the other parts of the house. Akin to a house foundation, you might need to return and then carry out certain maintenance to the on-page SEO now and then. Balancing both will help make your internet site bilingual to ensure that your users could understand it and also the search engine robots- and then that’s how your rankings start to build up.
Social Networking Profiles
Over the last few years, SEO Off-Page has been associated with link building, and almost every strategy went through creating as many links as possible. But recently the trend has changed because Google does consider not only the number of links but also the quality.
That means that the buying of links is over indiscriminately. Now you are looking for quality web links. And to get them is essential to first have a website with interesting content.
To position a page you have to work the SEO off page and SEO on page. The creation of links and the improvement of the presence in social networks is a work that is developed over a longer period, which is why it’s usual to concentrate the first efforts in the SEO On-Page.
The Off-Page SEO, A Novelty Signed By Google.

Before 1998
Before 1998 and the launch of Google, SEO was done only on your own website. The notions of connection and notoriety did not really exist. As you know, we just put the right keywords in <meta /> tags, and we found ourselves at the very popular top search engines such as Google, Yahoo or other search results without too much trouble.

Google Launch
Larry Page and Serge├» Brin, the two founders of Google, started from a simple statement when they created their search engine: Altavista’s search results were not the most relevant. So a quick analysis of the web-enabled them to understand that they had to base their new algorithm on the links on the web. Indeed, on the web, links are synonymous with quality.
If a site A makes a link to a site B, then site B offers relevant content … and if site B itself links to a site C, site C is A site sufficiently interesting for the site B, which is already recognized as relevant by the site A, to make a link to it. And so on with a D site.

Google’s two founders translated this idea into an indexing algorithm that Google uses even today. No one before Google had the idea to exploit the links made between the sites and use them as an indexing criterion. It’s this algorithm that has allowed Google to establish itself as the reference search engine.

Finally, you understand that having a site well worked out from the standpoint of SEO is not enough. It must also have inbound links, to give it more weight for Google. Note that once your site is well referenced and will have many backlinks, your links will represent a lot for Google. This takes time, but once you have become a reference, you have some small privileges.

Post a comment

0 Comments